The Secret Sauce


URE Events is a luxury events concierge, planning and production company based in New York City and available all over the world. 

 Leo Maia, the founder of URE Events, and his team have over 25 years of experience in designing, entertaining, and executing weddings, parties, corporate events and numerous celebrations that are legendary and memorable.

Leo collaborated with numerous entertainment companies for many years before he founded Unique Rhythm Entertainment (URE) in 2013 in Brooklyn, NY. After observing the successes and failures of the entertainment industry, he knew URE will succeed as a client-first company. He spent countless nights thinking of ways to improve customer satisfaction and experience. He performed his heart out in every event, honed his DJ skills to perfection, expanded his team and developed a golden voice. 

Fast forward to 2020 and URE has performed a wide variety of events, including weddings, corporate events, fundraisers, sweet 16s, graduation parties and holiday parties for Google, Banana Republic and many others. URE claimed multiple awards for its extraordinary services.


Leo earned a reputation for his ability to read the room, turn up the energy and bring people together with music appropriate for the ages, cultures and situations. He expanded his knowledge to his staff, ensuring the same care for all events. Naturally, URE’s astronomical rise in the event entertainment industry can be traced back to the values that Leo developed in the early days...


Sincerity, Authenticity, Reliability.

URE is Home, URE is Family.

Baby Showers

• Christenings

• Bar/Bat Mitzvahs 

• Proms

• Corporate Events

• Birthdays

• Graduations

• Memorials

• Holiday Parties


• Multicultural Weddings

• Destinations Weddings

• L.G.B.T. Weddings

• Engagement Parties

• Bridal Parties

• Ceremonies

• Sweet Sixteens'

• Anniversaries

• Bridal Showers